Dating online is now seen as just another way to meet other singles in your area.
In Edinburgh we already have a pool of people going through the matching process.“What we’ve found are our members in Edinburgh are generally very busy and spend a lot of time travelling.
They are in the financial industry, the legal profession, and a lovely mix of entrepreneurs who are very busy running their own businesses and maintaining them.
Now, rather than face being left on the top shelf with just their piles of cash to keep them company, Scotland’s high earners, well known celebrities and top ranking professionals are finding their hard-earned money actually can buy them love – and are splashing out upwards of £10,000 a year to sign up with an exclusive “headhunter” style matchmaker agency.
Elite agency Berkeley International has just added Edinburgh to a global list of offices that includes, among others, Cannes, Brussels, Melbourne, New York and Milan.
We have a number of academics and land owners – a very broad mixture of people and a good balance of men and women.”In spite of the recent recession, Edinburgh’s reputation for above average earnings and its pool of well-heeled moneyed professionals persuaded the agency to expand into the city.
And further afield it seems there’s plenty of demand from rich lonely hearts – the agency’s global membership has grown by 25 per cent in the last six months, with 3000 members in the UK alone.“Because they are high profile they don’t want to use the internet dating agencies.They want to keep it very private, so they come to us.”The organisation, which charges clients £25,000 if they want to broaden their search for love across Europe, rising to £40,000 if they are hunting even further afield, includes actors, entrepreneurs, media professionals, bankers, judges and academics among its clients.According to one Edinburgh businessman who has signed up, the eye-watering membership fee is similar to what he might spend joining an exclusive “members only” club.“I have nurtured my businesses which naturally takes time, the subsequent success of these finds me in a fortunate financial position,” he explains.Indeed you might imagine that their biggest worry would probably be finding a big enough stick to beat off all the people desperate to snare them for a date.